Use Social Media to Build Relationships Before the Pitch for Ad Agency New...
Social media allows you to achieve a high level of familiarity and validation before your agency’s next new business pitch.Prospective clients are looking for chemistry and likability in their ad...
View ArticleThe 10-20-30 Rule for Keynote Presentations for Ad Agency New Business
Clarity, brevity and connectivity are key for winning presentations.During my advertising career I’ve been part of and a witness to hundreds of agency presentations using PowerPoint or Keynote. I’ve...
View ArticleAd Agencies Should KISS for New Business
Photo Credit Walt StoneburnerThe K.I.S.S. principle, “keep it simple stupid” is a great maxim to remember when developing a new business program for small to mid-size ad agencies, digital shops and PR...
View ArticleSlideShare: Presentation Trends For Ad Agency New Business
The Biggest and Best Uses of SlideShare for Ad Agency New Business.Here’s a brief synopsis if you are unfamiliar with SlideShare. Launched in October of 2006, it is a slide hosting service, often...
View ArticleThe Pitch: Mad Men Pitching For Ad Agency New Business
Real ad agencies take the veil off the new-business-review process and it isn’t pretty.“The Pitch”, is a new reality show featuring two agencies, McKinney and WDCW, who are competing for a Subway...
View ArticleThe 15 Advertising Agencies Featured in AMC’s ‘The Pitch’
‘The Pitch’ showcases why a “pitching for new business strategy” is not in your best interest.The AMC hit television series, Mad Men, has received critical acclaim, winning fifteen Emmys and four...
View ArticleLessons from AMCs ‘The Pitch’ on How to Motivate Your Ad Agency After A Loss
Tracy Wong WDCW, Mirren New Business ConferenceHow to lose a pitch in front of millions of television views and the entire ad industry and still come out as the winner.A good number of agencies depend...
View ArticlePixar: 10 Tips for Creating Appealing Stories for Ad Agency New Business
A powerful story is your secret to connecting with prospective clients.Developing the ability to craft compelling stories is an important skill set for agency new business. Stories engage attention and...
View ArticleSlideShare: Steve Jobs’ 10 Presentation Tactics
Developing the ability to be a great presenter is an important skill set for agency new business.The first speech I ever gave, I read through my outline in just a few minutes then stood speechless in...
View Article5 Ways to Get Ready for AMC’s The Pitch
AMC’s THE PITCH returns tonight with eight brand new episodesCory Abbey, editor of AMC Blogs, suggests ways for getting up-to-speed with The Pitch:1. Watch two videos that give you a sneak peek of The...
View ArticleThe Preeminent Thought Leader on How to Win Ad Agency Pitches
Win more ad agency new business pitches. It’s easier than you think.Peter Levitan has been described as a serial new business pitcher. He has delivered global, regional, and very local new business...
View ArticleMost Ad Agencies Fail at Negotiating for New Business
When it comes to negotiating contracts and service agreements, agencies are terribly naive, like lambs led to the slaughter. My friend, Peter Levitan, ran business development and marketing at...
View ArticleAttentionomics Needed for Ad Agency New Business
Every ad agency presentation needs to focus on capturing and keeping your audience’s ATTENTION. Keeping your audience’s attention is the rule that matters the most. If you want to reach your...
View ArticleSlideShare: Presentation Trends For Ad Agency New Business
The Biggest and Best Uses of SlideShare for Ad Agency New Business. Here’s a brief synopsis if you are unfamiliar with SlideShare. Launched in October of 2006, it is a slide hosting service, often...
View ArticleThe Pitch: Mad Men Pitching For Ad Agency New Business
Real ad agencies take the veil off the new-business-review process and it isn’t pretty. “The Pitch”, is a new reality show featuring two agencies, McKinney and WDCW, who are competing for a Subway...
View ArticleThe 15 Advertising Agencies Featured in AMC’s ‘The Pitch’
‘The Pitch’ showcases why a “pitching for new business strategy” is not in your best interest. The AMC hit television series, Mad Men, has received critical acclaim, winning fifteen Emmys and four...
View ArticleLessons from AMCs ‘The Pitch’ on How to Motivate Your Ad Agency After A Loss
Tracy Wong WDCW, Mirren New Business Conference How to lose a pitch in front of millions of television views and the entire ad industry and still come out as the winner. A good number of agencies...
View ArticlePixar: 10 Tips for Creating Appealing Stories for Ad Agency New Business
A powerful story is your secret to connecting with prospective clients. Developing the ability to craft compelling stories is an important skill set for agency new business. Stories engage attention...
View ArticleSlideShare: Steve Jobs’ 10 Presentation Tactics
Developing the ability to be a great presenter is an important skill set for agency new business. The first speech I ever gave, I read through my outline in just a few minutes then stood speechless in...
View Article5 Ways to Get Ready for AMC’s The Pitch
AMC’s THE PITCH returns tonight with eight brand new episodes Cory Abbey, editor of AMC Blogs, suggests ways for getting up-to-speed with The Pitch: 1. Watch two videos that give you a sneak peek of...
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